TORRANCE, Calif. (Jan. 15, 2015) – Honda announced today that its Grom®, the compact motorcycle with a big attitude, will be offered in two additional colors for its second model year in the manufacturer’s lineup. For 2015, Yellow and Pearl White options join the popular Red and Black versions that were available in its successful debut model year, with all variants getting a new graphic treatment on the tank covers.
“We’re very pleased to close out our 2015 model lineup by offering the Grom in additional colors,” said Lee Edmunds, Manager of Motorcycle Marketing Communications at American Honda. “It has been exciting to see customers not only embrace this model, but make it their own, so adding new color options and a bit of flair made perfect sense. This model has spawned Grom-specific forums and clubs, and we look forward to seeing what customers do with the Grom in its second year.”
Since its debut, the phenomenal Grom has been celebrated as a unique, fun, impossible-to-pigeonhole motorcycle, and it shook up the market in a big way by creating its own dedicated scene. A sort of cultural chameleon, the Grom has already captured the imaginations of a diverse coalition of American enthusiasts, with owners finding new and imaginative ways to meet and interact with one another, and to express their personalities through their machines.