Ducati continues roaring down the road of sales in high gear with impressive official year-end numbers for 2015.
The financial figures for the Italian Motorcycle Manufacturer were released at a corporate presentation by the Audi Group at the annual press conference held at the AUDI AG headquarters in Ingolstadt. Audi is the parent company of Ducati.
We discovered not only the Ducati Group enjoying a consistent growth rate, closing 2015 with 54,809 Ducati motorcycles delivered to owners worldwide but this activity earned them an operating profit of 54 million Euro and an operating return on sales of 7.8%.
Deliveries increased by 21.5%, for a total of 54,809 motorcycles sold which is almost 10,000 more than in 2014. In this record year, Ducati grew even faster than the global motorcycle market and achieved a market share of 5.4% in the over-500 cc motorcycle segment, an increase of 0.9% compared to the previous year.
While we’re comparing apples to apples, the impressive operating profit of 54 million Euro was up by 12.5% compared to 48 million Euro in the previous year.
“In the course of this past financial year, Ducati demonstrated the effectiveness of the strategy followed in the past three years, based on investment in product, quality and customers. This growth is reflected not only by volumes but by all the main financial indicators and shows how the company today is solid and well prepared for future challenges,” said Claudio Domenicali, Ducati CEO.