BMW Motorrad recently announced that it recorded its best monthly motorcycle sales in company history in March. As the spring riding season has arrived and the improving weather has consumers more optimistic, BMW saw gains in sales.
According to the report, BMW sold 15,183 motorcycles and maxi scooters in March, marking a 16.2 percent increase when compared to March’s sales a year ago. BMW also noted that so far it has sold 28,719 motorcycles and scooters this year, a 16.1 percent increase from the same period of time last year.
“We got off to an excellent start to the new motorcycle season with a sales increase of 16.1 percent as of March,” said BMW Motorrad’s head of sales and marketing Heiner Faust.