Here’s Why Harley-Davidson Won’t Mass-Produce an Electric Motorcycle

Here’s Why Harley-Davidson Won’t Mass-Produce an Electric Motorcycle

When Harley-Davidson (NYSE: HOG ) introduced the liquid-cooled V-Rod in 2001, purists were aghast the bike maker was going over to the dark side with a racing-style bike, rather than staying with its big cruisers — though the bike eventually became a big seller for them.

Now the iconic bike maker has unveiled a new prototype motorcycle that once again has avid Harley riders’ leather in a bunch. Why? Because it’s an electric motorcycle.

Project LiveWire made its debut earlier this summer amid a lot of fanfare, but like the V-Rod before it, the e-bike is eschewing the traditional styling in favor once again of the racing-bike vibe. But whereas the V-Rod proved the naysayers wrong, don’t expect Harley to mass-produce the e-bikes anytime soon — or ever, for that matter.

It’s understandable why Harley is toying with the idea of an electric bike, but reality might create some speed bumps.

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