Indian Motorcycles Press Release:
Indian Motorcycle®, America’s first motorcycle company, is announcing its power-packed itinerary for the upcoming 75th annual Sturgis Motorcycle Rally. Started in 1938 by Indian Motorcycle dealer J.C. “Pappy” Hoel, close to 1 million attendees are expected this year in recognition of this important milestone for the Rally, which formally runs August 3 – 9 in Sturgis, South Dakota.
Join Indian Motorcycle in celebration of all riders for this historic event that will feature the first appearance of the 2016 model year lineup, entertainment, factory demo rides, Indian Motorcycle owner events and rides, an array of custom bikes and much more.
The celebration gets a jump start on Friday, July 31 at the Indian Motorcycle display area located on Lazelle St. Visit the Indian Motorcycle Sturgis event page for updates leading up to the rally.
Indian Motorcycle Factory Display on Lazelle St (Next to Lynn’s Dakotamart)
Friday, July 31 – Saturday, August 8, 9 a.m. – 5 p.m. daily
Explore the entire lineup of 2016 models at the Indian Motorcycle display in Downtown Sturgis. Several new customs will also be on display, including newly-revealed bikes from the “Scout Custom Series” including the Black Bullet Scout and the USO Tribute Scout built by Klock Werks, along with the 2014 Indian “Big Chief Custom,” a new Chieftain custom from Azzkikr Custom Baggers, and more.
In addition, a 1948 Chief commemorating the 75th anniversary will be rebuilt on-site by Starklite Cycle during the rally. A brand-new “torque pit,” demonstrating the power and torque of the Indian Motorcycle line-up will run throughout each day, and an interactive timeline will highlight Indian Motorcycle’s founding of the rally and its important place in motorcycling history.
In celebration of Indian Motorcycle’s roots at Sturgis, rally attendees can fuel up from 9 a.m. to 10 a.m. each day with complimentary coffee and donuts,
– A tradition started by Pearl Hoel, wife of rally founder “Pappy” Hoel. Attendees can also sign-up to win one of five limited edition Chiefs, get their photo taken on a custom Indian Scout Hill Climb bike, purchase Indian Motorcycle apparel , sign a commemorative rider map and more.
Limited Edition Model Year 2016 Chief Classic Giveaway:
Sunday, August 2 and Thursday, August 6
Five limited edition Chief Classics will be given away during the rally. On Sunday and Thursday, the bikes will be raffled off live in the Lazelle St. space (visit location to learn exact time). These beautiful, Model Year 2016 Classics are available during the rally only, and will only be available to rally participants. Entries can be obtained with scan of Indian Motorcycle RFID badges at Indian events and locations during the rally; see the registration booth on Lazelle St. to get a badge.
Factory Demo Rides, 2100 Whitewood Service Road (I-90 on Exit 30)
Saturday, August 1 – Saturday, August 8, 9 a.m. – 5 p.m. daily
Join the Indian Motorcycle demo team and test ride the latest models fresh from the Spirit Lake, Iowa plant. New Model Year 2016 motorcycles will be ready to demo ride all week long representing every variation and color and some fully accessorized. Demo ride availability is on a first-come, first-served basis. Rides will head out daily starting at 9:15 a.m. with the last ride leaving at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire. Passengers with protective gear are welcome to ride with no endorsement needed.
“Black Hills Heritage Ride presented by Indian Motorcycle”: Ride-in to Sturgis with American Iron Magazine
Thursday, July 30 – Sunday, August 2
Join Buzz Kanter and the editors of American Iron Magazine as they ride vintage and modern motorcycles to Sturgis. The ride will kick off at the acclaimed National Motorcycle Museum in Anamosa, Iowa with a complimentary dinner on Thursday, July 30 and will conclude in Sturgis on Sunday, August 2. The ride route will explore backroads and celebrate both great heritage Indian bikes and modern models. The ride is free and open to all who are interested in joining, regardless of motorcycle manufacturer.